Case Study

Ben Hodgson Cars is an independent locally based family run business in Dalston whose commitment and primary focus is to sell quality used cars. Located on the outskirts of Carlisle, their aim is to take care of their customers both old and new, within their local community.

They also have an online presence, which allows them access to areas further away within England, Scotland, Wales and Ireland.

Installing a qualitative LED lighting solution provides many advantages over the previous linear fluorescent lighting systems and businesses are starting to understand to a greater extent the benefits gained to their bottom line. An energy efficient lighting installation offers high lumen output which can significantly reduce the consumed energy costs by around half and with exceptional reliability and virtually no maintenance being required for several years, ongoing costs can be kept to a minimum, providing continuity of illumination and allowing the staff to focus on vehicle sales rather than maintaining the lighting.

The most important area within any car dealership is the showroom area as it’s vehicles within this space which attracts potential customers. Creating a great customer experience massively increases the chances of a potential sale which is why dealerships must give a lot of thought to their lighting needs due to how important good lighting is to the overall customer experience.

Vehicles are painted to produce a highly reflective surface and a correctly designed lighting installation can significantly enhance the appearance of the vehicles and entice people into the showroom to make a purchase.

Lighting can provide the additional benefit of excitement and prestige to the showroom, as high value vehicles tend to be purchased based upon the senses of looks and feel rather than just the finances involved. Creating the optimum lighting solution is therefore most important, with luminaires having to provide the correct colour intensity, colour temperature and colour rendering properties to facilitate a true representation of the vehicle, its outline and shape as well as colour.

When Ben Hodgson Cars wanted to create the perfect lighting installation for their dealership, Ansell’s Pace LED Recessed Panel was the obvious solution.

The Pace is a high-performance maintenance free LED panel, suitable for installation in offices, educational buildings, retail and healthcare premises and has the ability to distribute light evenly making it perfect for this type of application. Capable of achieving a UGR<19 installation, thus minimising perceived glare for added visual comfort and is offered in Warm White (3000K), Cool White (4000K) and Daylight (6500K) options. The Pace LED panel has a lifetime to L90 @ 52,000 hours giving it superb luminous performance.

The team at Ben Hodgson Cars were thrilled with the results. The quality and reliability of Ansell’s Paced LED Recessed Panel shone through and ultimately become the perfect solution to Ben Hodgson’s lighting needs.

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