Ansell Lighting A Founder Member Of The New ‘by The Industry For The Industry’ EDA Data Pool

Ansell Lighting is one of fifteen manufacturers and ten wholesalers who have signed up as Founder Members of EDATA, a new ‘by the industry for the industry’ product data pool. EDATA is the latest strategic initiative from the Electrical Distributors’ Association (EDA) under their EDA Data Services banner. E-commerce and digital transformation are inextricably linked to the availability of the highest quality product data, and EDATA offers manufacturers a central ‘single source of truth’ resource for uploading product information, technical data and images which wholesalers can download and serve up on their customer-facing e-commerce channels.

Ansell Lighting MD Mark Abbott said “We are excited to part be of this latest initiative from the EDA and delighted to have been invited as one of the original founding members. Delivering exceptional service to our customers is one of our key values, so we are more than happy to provide product data of the highest quality to assist in making the process of data exchange easier for the wholesale channel’’.

Margaret Fitzsimons, CEO at the EDA, added “The EDA is delighted to have Ansell Lighting as a Founder of this new initiative. EDATA gives the UK’s electro-technical supply chain the opportunity to say goodbye to the heavy workloads created by processing data through multiple channels and hello to enhanced ecommerce infrastructure.”

EDATA currently holds information in three categories: Manufacturer Master Data, the core data needed to identify a product; Digital Assets such as images and data sheets; and Technical Attributes including dimensions, suitability and performance characteristics. The Technical Attributes held in EDATA will be structured in accordance with ETIM, the international data model for the standardisation and classification of technical product data enabling wholesalers to enhance their web sites with powerful product searches and filters. The EDA has led the ETIM initiative for the UK’s electro-technical sector since 2017.

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